Monday, September 14, 2009

How to setup for a Craft Fair

One of my major markets for selling my artwork is the Craft Fair. I like them. The craft fair is a great way to meet new clients and get their immediate reactions to your work. In addition, rather than focusing on your painting, you are really focusing on the client/customer.

I've been doing craft fairs for about 1-1/2 years and have graduated to the larger shows. I generally sell around 2 - 4 original paintings for each show and miscellaneous number of prints/cards. Of all of my income sources, the Craft Fair is the most reliable and valuable one that I have.

Over the next month or so, I will be discussing the various factors on how to sell your work at a craft fair and effective ways to set up your display/stands. Topics will include who to market, how to present yourself, how to present your work. If there are any specific topics that you would like to know about, definitely let me know.

Topics to be covered:
1) The different levels of Craft Fairs
2) Evaluating your target audience at the show
3) What to sell
4) How to manage the inventory of your work
5) How to make prints of your work
6) How to make cards of your work
7) How to transport your work to the show
8) Consistency in the booth
9) How to present your artwork to customers
10) What do when when customer's approach
11) The all-important Director's chair
12) Different ways to collect customers information
13) How to receive payment for your work
14) What to do, once you made the sale
15) How to interact with the vendors around you


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  2. Don't forget to give tips on how to pack your car/trail/truck for easy set up and take down...if there is such a thing.

  3. Thanks! Totally forgot about that! That's true!